نشریه مدیریت کسب و کارهای بین المللی
سال سوم شماره 2 (پیاپی 10، تابستان 1399)

Today with the complexity of supply chains despite the high level of uncertainty caused by disturbances, disordered behavior, challenges and threats, its management has become a challenging task. Although a well - built supply chain has high operational efficiency, existing risks are still a concern and should not be ignored because in today’s turbulent and uncertain markets, supply chain vulnerability has become an important issue for many companies. Supply chain resiliency is a subject that is responsive to very high chain risks. The aim of this research is to present a model of interactions of supply chain resiliency factors in drug industry. In this paper, using interpretive structural modeling, the interaction of variables affecting the resiliency of supply chain has been presented. By studying the library and literature the variables affecting the resiliency of supply chain were extracted and the final variables were entered. These variables were classified and classified at different levels according to their power and affiliation and to test and confirm the model, MICMAC analysis and DEMATEL technique have been used. ISM provides a method by which order can be imposed on the complexity of such variables. This insight from the model helps supply chain managers in strategic planning to generate and improve the supply chain.

The Corona virus crisis and its biological, social, and economic effects have had a profound effect on most businesses. Meanwhile, the mismanagement of businesses in term of their social responsibilities and the spread of negative news on social media can have serious consequences for them. Social networks allow users to spread content and create negative e-WOM about companies. To identify the causes of this behavior, a fake news about the Corona virus and Mahan Airlines was distributed among Instagram users to explain their intention to comment or share. Based on this, a set of explanatory variables was examined, which included Social awareness, Environmental awareness, Utilitarian value, and Attitude toward comment and sharing about negative CSR news. This research was descriptive and survey and the statistical population of the study included student of university of Tabriz and Tehran who are Instagram users. The questionnaires were distributed electronically and in an accessible manner and a total of 460 questionnaires were collected. Data analysis by SPSS and PLS software showed that social awareness has a positive effect on environmental awareness. However, despite the positive impact of social and environmental awareness on the utilitarian value, it failed to show a significant relationship with attitudes toward comment and sharing. Finally, although attitudes had a significant effect on users' behavioral intent, the effect of utilitarian value on behavioral intent was not confirmed. The findings of this study can help different by analyzing the behavior of their customers and the practical suggestions that will be provided.

e effect of customer emotional attachment to the brand on the special value of social media brands with the mediating role of brand credibility and the role of adjusting the company's social responsibility in the time of Corona. The statistical population selected for this study was users of social networks in Iran. Using the available random sampling method, 520 questionnaires were collected electronically with a five-point Likert scale. Structural equation modeling and SPSS and Smart PLS software were used to test the research hypotheses and data analysis. The results of statistical data and structural equation modeling showed that the customer's emotional attachment to the brand does not directly affect the eigenvalue of social media brands. The results also showed that corporate social responsibility moderates the relationship between customer emotional attachment to the brand on brand equity and also the relationship between brand credibility and brand equity. Social media should make investments that help build an emotional connection with a social media brand, as well as focus on their social responsibility.

The emergence of the corona pandemic, widespread conflict of communities with it and the lack of effective treatment and vaccination options has led to social distance policies. The quarantine solution, despite the positive consequences in controlling the rate of disease outbreak, has provided the basis for limiting the provision of face-to-face services and the continuity of business activities. Current information and communication technology solutions for providing remote electronic services due to their inability to transmit sensory data (olfactory, taste and tactile) cause incomplete understanding of the product and dissatisfaction of business customers with the cyberspace platform compared to the viewing experience and In-person purchase. This paper introduces human Bond communication as an innovative concept for business models to transmit complementary sensory data to complement visual and auditory sensory data, and discusses the HBC business plan and requirements. It seems that during the quarantine period and the limitation of providing face-to-face services, due to quarantine policies in businesses, the obligation to observe social distance in the corona pandemic period, the unknown future of the disease and the low cost of HBC technology deployment, the concept of Human Bond Communication is a suitable option for the continuation and development of business activities.

Similar to any natural disaster, effects of Covid-19 virus outbreak are unpredictable in nature; therefore, it is of significance to be ready to react to uncertainties swiftly and efficiently. While collaborative networks can be effective in crisis management, they themselves are affected by the effects of the crisis and, often, their operational level may decline; therefore, they need to possess necessary capabilities to survive. The aim of this study is to design a resilience model of collaborative networks with emphasis on network management system under a real crisis, namely the outbreak of coronavirus. Given the complexity of the problem and the involvement of multiple stakeholders, this study applied soft systems methodology to analyze the whole problem. After reviewing related data, interviewing the informants, and drawing a rich picture of the current situation, the network leadership resilience model was formulated using the complementary method of total interpretive structural modeling. The results of the comparison between the rich picture and the presented model showed that the dynamic capabilities of such networks represented the cornerstone of the network resilience model. Accordingly, a number of structural proposals were made in order to increase the resilience of collaborative networks during the outbreak of the virus and the post-corona world.

Today, the increasing complexity, uncertainty, and environmental problems have shifted the strategic goals of many firms from “trying to be profitable” to “trying to be resilient”. Meanwhile, natural disasters, epidemics, terrorist attacks, recessions, equipment, failures, human errors, and global trade conditions have imposed particular challenges on start-ups. In order to become actively adaptive to pervasive crises, this study seeks to provide a model for creating dynamic resilience in start-ups in the face of the Corona crisis. The present study is qualitative in terms of strategy, fundamental in terms of aim, and descriptive-analytical in terms of nature and methodology. In this research, the meta-synthesis method has been used to screen the resources, and the topic-related articles published between 2010 and 2020 have been reviewed. After analyzing the research findings using Glaser’s grounded theory, 85 cases were labeled in 17 concepts, 5 sub-categories and 2 main categories. The findings show that “multiple capacity building” through “sustainable empowerment”, “open innovation”, and “synergy” along with tools such as “Web 2.0” and “interactive strategies” as well as “shared value creation” by involving “social capital” and “pervasive adaptation” will strengthen the resilience of start-ups in the face of pervasive environmental crises such as the Corona virus.

Today, with the critical situation of corona disease and with people staying at home, the role of online sales has become more and more prominent. However, despite staying at home, customers can choose the items they need and deliver them to their doorstep in such a critical situation. Therefore, the role of online sales is important in preventing the transmission of disease and the larger crisis. On the other hand, influencing online businesses to customer satisfaction is very important to continue these purchases. According to the stated cases, the purpose of this study is to investigate the effect of strategic dimensions of e-customer relationship management on customer satisfaction with mediator role of perceived quality services in crisis situations. This research is applied in terms of purpose, and in terms of survey method and using structural equation modeling model. The study looked at 390 customers who bought from Digi Kala's website to stay home during Corona's illness. Based on the obtained findings, e-customer relationship management has a positive effect on service quality and customer satisfaction. However, the mediating role of perceived service quality in the relationship between strategic dimensions of e-customer relationship management and satisfaction was confirmed.